Knight Frank Thailand

Creative Content

& Corporate Communication

Knight Frank Thailand was one of the most challenging and important corporate experiences in my career, especially in understanding how global-level real estate organisations communicate internally and externally.

The role itself was a newly established Creative Content position, meaning there was no existing workflow or clear structure at the beginning.

Most projects started directly from business objectives provided by the Marketing Director, and I was responsible for developing the creative direction, communication ideas, and visual execution from strategy to production

The Challenge

One of the biggest challenges was the lack of clearly communicated business segmentation within the organisation itself.

As one of the world’s leading real estate consultancies alongside competitors such as JLL and CBRE, Knight Frank operates across multiple specialised business units.

However, there was still an opportunity to strengthen how these divisions were communicated both internally and externally.

This became especially important for

onboarding new employees
communicating organisational structure
presenting brand positioning clearly
strengthening corporate identity across departments

Research & Business Segmentation Development

To better understand the organisation,

I began by working closely with multiple departments across the company.

This process included

interviewing internal teams
gathering operational information
analysing business structures
identifying service segmentation
understanding how each department contributed to the larger organisation

Through this process, I helped organise and visualise the company’s business segmentation into clearer communication systems across

Residential Agency
Commercial Office & Retail
Industrial & Warehouse
Capital Markets
Workplace Strategy
Valuation & Advisory
Property & Asset Management
Phuket Services

This experience significantly expanded my understanding of the real estate industry landscape and how global corporate brands structure communication systems across large-scale organisations.

Corporate Communication

& Brand Visualisation

Beyond segmentation strategy, the role also involved developing corporate communication materials designed to elevate the organisation’s image through

a more agency-scale creative approach.

This included

corporate visual direction
communication artwork systems
internal communication campaigns
executive announcement materials
department positioning visuals
company value communication
presentation design systems

I collaborated closely with

marketing teams
designers
management teams

to ensure all creative work aligned with Knight Frank’s global CI guidelines while still feeling modern, approachable, and locally relevant.

Part of the process also involved helping shape communication themes and visual storytelling approaches for different departments, including creating directional mottos and communication concepts that reflected each business unit’s identity more clearly.

Executive Portrait

& Corporate Image Development

Another responsibility involved planning

and producing executive photography

and corporate announcement visuals

for internal and public communication.

This included

directing executive portraits
planning visual identity for leadership communication
creating announcement key visuals
developing presentation materials
supporting corporate press communication

By handling both the strategic and visual sides of communication, the role strengthened

my ability to work between

business strategy
branding
corporate communication
photography
creative direction

within a highly structured international corporate environment.

Key Learning

Knight Frank taught me how important clarity, structure, and communication systems are within global organisations.

More importantly, it showed me that creative work inside corporate environments is not only about aesthetics, but about helping people understand

who the organisation is
how the business operates
what each division represents
and how communication can strengthen trust internally and externally at the same time.