NJ’s Story Concert
AIS PLAY
Concert Documentary & Behind-the-scenes Video Series
Inspired by the stage musical “Trans I Am,” a performance-driven project exploring identity,
self-expression, and the emotional realities of transgender experiences through theatrical storytelling and live performance.
The production blended musical theatre, documentary emotion, and cinematic performance language to create an intimate and socially reflective narrative.
OUR WORK
Concert Documentary Series
Behind-the-scenes Video Content
Interview-driven Entertainment Storytelling
Video Editor
Motion Graphic Designer
Concert Documentary Editing
Visual Sequence & Emotional Pacing
MOOD
Emotional
Fan Connection
Backstage Intimacy
Documentary-driven
Concert Atmosphere
Cinematic Entertainment Storytelling
CREATIVE DIRECTION
Developed a documentary-style entertainment content series capturing
the emotional journey, preparation process, and fan connection behind the NJ’s Story Concert by New & Jiew.
The project focused on transforming real backstage moments, artist interviews, rehearsal preparation, and fan stories
into emotionally driven visual narratives designed to deepen audience engagement throughout the live concert experience.
Rather than functioning as standard event coverage, the series was structured to become part of the emotional pacing of the concert itself through cinematic storytelling and reflective behind-the-scenes content.
OUTCOME
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On-set behind-the-scenes filming
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Artist interview documentation
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Fan interview storytelling
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Concert preparation coverage
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Motion graphic development
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Editing a 10-episode video series for concert intermission screening
The complete series was later compiled as part of the official recorded concert experience on AIS PLAY.
VISUAL LANGUAGE
Documentary-inspired editing, emotional pacing, and cinematic backstage storytelling were used to create a visual atmosphere that felt intimate, nostalgic, and emotionally connected to both the artists and audience.
The visual direction balanced live entertainment energy with personal storytelling moments, helping create a deeper emotional relationship between performance and audience memory.
Visual references drew from music documentaries, concert backstage films, and emotionally driven entertainment storytelling formats.
USED FOR
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Concert Intermission Content
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Official AIS PLAY Concert Release
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Entertainment Documentary Content
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Artist Storytelling Campaign
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Promotional & Fan Engagement Materials
KEYWORDS
Entertainment Documentary
Concert Storytelling
Behind-the-scenes Video Production
Motion Graphic Design
Interview-driven Narrative
Cinematic Editing
Artist-focused Storytelling
Emotional Entertainment Content