GMM TV Series
The War of Flowers
Series Character Campaign
Character Fitting Character Portrait
CREATIVE DIRECTION
Developed a character-driven visual campaign focused on glamour, hidden tension, and power dynamics within the series universe.
The project aimed to create portraits that reflected confidence, elegance, and psychological intensity behind each character.
VISUAL LANGUAGE
Glossy lighting, dramatic styling, and editorial-inspired portrait composition were used to create a luxurious and fierce visual atmosphere.
Visual references drew from high-society drama campaigns, fashion editorials,
and cinematic portraiture to enhance the glamorous tone of the series.
MOOD
Glamorous
Fierce
Elegant
High-Society Drama
Cinematic Tension
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Mood & Atmosphere Direction
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Character Portrait Development
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Campaign Photography
OUTCOME
Developed promotional character imagery used to establish the visual tone and emotional atmosphere of the series campaign.
USED FOR
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Character Campaign Promotion
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Entertainment Marketing Materials
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Promotional Portrait Campaigns
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Social Media & Press Usage
KEYWORDS
Character Visual Direction
Cinematic Portraiture
Editorial-inspired Visual
Entertainment Campaign
Mood Direction
Narrative-driven Imagery
Character-led Storytelling