GMMTV
Y Star Challenge
Poster PromotionKey, Visual DevelopmentCharacter, Portrait Campaign
Variety Character Campaign
& Key Visual Development
A variety entertainment campaign developed for “Y Star Challenge,” a reality-based competition show featuring 12
well-known BL actors competing through performance, fashion, and personality-driven challenges.
The program combined entertainment,
idol culture, and character-focused storytelling within a modern variety show format.
Our work
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Creative Direction
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Campaign Photography
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Poster Design
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Key Visual Development
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Logo Design
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Costume Branding Direction
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Moodboard & Visual Planning
CREATIVE DIRECTION
Developed a fashion-forward visual campaign designed to establish the identity, energy, and group dynamics
of the show through character-led imagery
and editorial-inspired entertainment visuals.
The project focused on balancing individuality and ensemble presence while creating promotional visuals that felt youthful, stylish, and commercially cinematic.
VISUAL LANGUAGE
The visual direction combined fashion editorial aesthetics with high-energy entertainment campaign visuals.
Sharp styling, confident posing, dramatic group composition, and polished lighting were used to create imagery that reflected competitiveness, charisma, and modern idol culture.
Visual references drew from Korean survival programs, fashion magazine editorials, and streaming-platform promotional campaigns.
MOOD
Fashion Editorial
Youthful Energy
Bold
Charismatic
Commercial Entertainment
Modern Idol Culture
OUTCOME
Developed promotional assets and visual identity materials used across campaign marketing, entertainment press releases, and official promotional visuals
for the program.
The project helped shape the first audience perception of the show through cohesive fashion-driven storytelling
and character-focused campaign imagery.
USED FOR
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Promotional Campaign Assets
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Official Key Visuals
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Entertainment Press Materials
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Social Media Promotion
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Poster Campaigns
KEYWORDS
Character Visual Direction
Cinematic Portraiture
Editorial-inspired Visual
Entertainment Campaign
Mood Direction
Narrative-driven Imagery
Character-led Storytelling