PEEN KLEAW
ปีนเกลียว
Film Character Campaign & Visual Development
Client: Peripheral Pictures – an Mbrella Films company,
Hollywood Thailand
Director: Arthur Benjakul, Arthur Boon
Platform: Cinema
Role: Creative Art Director, Creative Visual Development
Campaign Photography, Poster Design
© 2026 Peripheral Pictures – an Mbrella Films company
Logo Design
A custom title treatment designed to capture the raw energy of Peen Kleaw.
The lettering combines Thai character, motion and cinematic grit — transforming the title into a distinctive visual identity built for both the screen and campaign materials.
A title with attitude, built to move.
PHOTOGRAPHY
& VISUAL DEVELOPMENT
The campaign imagery was photographed specifically for the film’s promotional materials.
Rather than relying on existing stills, the visual direction
was developed around purpose-built character portraits, allowing each actor to be photographed with the composition, expression, movement and visual energy required for the final poster.
From behind the camera to the final key visual,
the process was directed and photographed
by Triple BBB Studio.
The photography was designed with the final poster in mind — creating images that could be shaped, layered and composed into a cinematic promotional campaign.
We didn't just design the poster.
We photographed the image it was built from.
POSTER DESIGN
& PROMOTIONAL VISUAL DEVELOPMENT
Key visual poster
01
Character posters
01
04
02
05
02
03
04
03
06
CREATIVE DIRECTION
Developed a character-focused visual campaign designed to capture the emotional intensity, physical energy,
and dramatic atmosphere of the film.
The project focused on creating cinematic imagery that balanced action-driven tension with emotional character presence, allowing the visuals to reflect both conflict and human vulnerability within the story.
VISUAL LANGUAGE
Dynamic framing, dramatic lighting,
and emotionally charged portrait composition were used to create a gritty cinematic atmosphere inspired by modern action cinema.
The visual direction emphasised
movement, tension, and character emotion while maintaining a polished promotional aesthetic suitable for film campaign materials.
Visual references drew from action-thriller posters, cinematic character studies,
and dark editorial portraiture.
Our work
Logo Design
Poster Design
Key Visual Development
Campaign Photography
Cinematic Visual Direction
Promotional Visual Development
MOOD
Cinematic
Action-driven
Dramatic Energy
Dark Atmosphere
Character-focused
Emotional Tension
OUTCOME
Developed promotional visuals, poster concepts, and visual identity materials used to communicate the tone and emotional direction of the film project.
The campaign helped establish a strong cinematic atmosphere through character-led imagery and emotionally driven visual storytelling.
KEYWORDS
Emotional Framing
Action-driven Visual
Cinematic Portraiture
Narrative-driven Imagery
Poster Key Visual Design
Character Visual Direction
Film Campaign Development
Entertainment Promotional Campaign
USED FOR
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Film Poster Campaigns
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Promotional Key Visuals
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Entertainment Marketing Materials
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Social Media Promotion
CHARACTER & CAMPAIGN PHOTOGRAPHY
Purpose-built studio photography for the film’s promotional campaign.
